TrueLocal Launches TrueTarget Advertising
Local Search Engine Provides Easy-to-Use Advertising Model for Local Businesses
Chicago, IL: Search Engine Strategies Conference & Expo 2005, BOOTH # 518:
December 6, 2005 — TrueLocal, a new search engine that specializes
in driving online sales to offline businesses, announces today the launch of
their new advertising program, TrueTarget – an easy-to-use bid system that is
entirely different than the pay per click method used for current search engine
advertising.
TrueLocal.com is a search engine that specializes in providing users with
search results for local brick and mortar businesses. Using their “ground to
web” patent pending search technology, TrueLocal.com is able to find brick and
mortar businesses in local communities and give them a web presence. By
providing local search options, users are able to go to TrueLocal.com and
search for numerous products and services available to them within their local
community. Only local businesses with an actual storefront are listed,
providing the user with quick access to find the product or service they are
seeking.
“We are making local online advertising easy and effective for local
businesses,” says Jake Baillie, President of TrueLocal. “Since the TrueTarget
model is designed specifically for brick and mortar businesses to advertise,
businesses do not have to worry about competing with large online retailers.
Additionally, since TrueTarget is not based on per click revenue (PPC),
advertisers don't have to worry about click fraud. Our TrueTarget model allows
them to focus on generating new business through local online search.”
TrueTarget is an easy-to-use model that allows any business with a physical
location to add an expanded listing, which is $4 a month for the listing plus a
minimum $1 bid in a category/zip code. By bidding $1 in a category and a zip
code, advertisers can get to the top of TrueLocal’s search results (i.e. rental
cars in 60603). For a particular category and zip code in a high-traffic area
(such as restaurants in Chicago), an advertiser can expect upwards of 1,000
users each month to see their restaurant listing.
TrueLocal’s advertisers receive a 1-800 toll-free phone number, an email outbid
notification that lets them know when they have been outbid, and TrueLocal’s
comprehensive monitoring program, which allows advertisers to track calls, web
clicks, emails, and viewed listings so they are able to evaluate ROI.
For more information about TrueLocal visit www.TrueLocal.com.
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