TrueLocal Offers XML Syndication

New Service Enables Web publishers to utilize TrueLocal search results on their web pages

Chicago, IL: Search Engine Strategies Conference & Expo 2006, BOOTH # 413: December 5, 2006 - TrueLocal, a search engine that specializes in driving online sales to offline businesses, announces today the launch of their XML services, allowing website publishers and owners to syndicate TrueLocal search results to their sites.

TrueLocal.com is a search engine that specializes in providing users with search results for local brick and mortar businesses. Using their "ground to web" patent pending search technology, TrueLocal.com is able to find brick and mortar businesses in local communities and give them a web presence.

"Offering our local results to web publishers and content owners will allow these sites to truly become one stop sources for local information," states Jake Baillie, President of TrueLocal. "We know that as local information becomes more important to local newspaper, TV and tourist websites, having our industry leading local business and services results will help these sites become the best place for all local content."

The XML feed will allow publishers to show TrueLocal search results on their webpage without technical hassles. The feeds will also allow publishers to create other local content around the search results creating more advertising and revenue opportunities. The feeds are available for all zip and postal codes across the US and Canada.

For more information on how businesses can sign up for TrueLocal XML feeds, contact Colin Carmichael at colin@truelocal.com or visit www.TrueLocal.com

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About TrueLocalTrueLocal recently launched its simple and savvy search tool that offers full text searches without cluttered results. TrueLocal takes robust franchise and business data and indexes only 'physical' storefront businesses to offer more relevant and accurate local business results. TrueLocal.com and TrueLocal.ca's full text search function makes looking for dim sum, Barbie dolls, merlot, pizza delivery or teeth whitening anywhere in the U.S. and Canada simple. Currently indexing over 50 million pages, TrueLocal users can search for anything in their neighborhoods, including products and brands through full text searching. TrueLocal combines the practicality of a Yellow Pages categorization and the technology of a search engine with a simple and unique design and navigation to encourage online users to do business offline. In November 2005, TrueLocal acquired Geosign Data Services, which provides TrueLocal with more powerful data allowing them to compete head to head against Google Local and Yahoo Local.